Wednesday, May 12, 2010

Start with "Why"

How great leaders inspire action.

Great talk by Simon Sinek:

All organizations and careers function on 3 levels. What you do, How you do it and Why you do it. The Why is your driving motivation for action. The Hows are the specific actions that are taken to realize your Why. The Whats are the tangible ways in which you bring your Why to life.

The problem is, most don’t even know that Why exists.

1 comment:

Patrick Brinksma said...


Love your blog. Been reading up on SOA, EDA, CEP, etc. Then I ran into this post, and recognized it immediately.

I do blog about other topics, but I discovered Sineks great talk a while ago:

I work in IT, and the answer to the 'Why' question is lost in void too many times....