Selling SOA to the business is a waste of time

Are you still selling SOA to your business? You better stop it, because you are wasting your time! And I really know what I am talking about.

As Nick Malik (Microsoft) says:

• We don't discuss SOA with the business because we don't discuss professionalism or intelligence with our business... it is assumed and required that we behave with best practices and bring the best available design. That includes SOA.

How right you are, Nick!